E-marketing Plan for Lexus Assignment Example | Topics and Well Written Essays - 4000 words

E-marketing Plan for Lexus - Assignment Example With the help of that this paper analyses the situation, factors, opportunities, problems, etc. And then finally need to take decision, which strategy we will follow. I feel there might be some shortcomings of my planning. But it would take consideration that, if it can overcome the inconsistencies properly that found in control stage, and then it won't be difficult for LEXUS to regain the lost position. LEXUS has gained a deserving status for turning out utterly refined luxury vehicles. The hallmarks of this brand are a calm, well-crafted cabin, a plush ride and commendable performance from powerful and nearly silent engines. It was launched by Toyota in the fall of 1989; the Lexus line represents its effort to create a world-class luxury-car brand. Groundwork for the Lexus line was laid in the mid-'80s, when the company began tapping U.S. focus groups in an attempt to define design concepts best suited for American users. By the early 1990s, the Lexus brand was expanded to other markets, including the United Kingdom, Canada and Australia.4 As a Marketing Executive of LEXUS, like to create an outline e-marketing plan for my organization. 1. 1-2: Problem Statement: 1. I would like to make the plan by analyzing situation that we are in now, objectives where we want to get to, strategy how we are going to get there, tactics details of the strategy, actions how to implement the strategy, controls monitoring and reviewing where we are going. 2. Determining whether the plan would be cost-effective, and finish able timely or not. Along with that what is going to happen when and was that intended or not. CHAPTER 2: RESEARCH DESIGN 2-1: Methodology: E-marketing specify sell of any goods or services using digital technologies. These technologies are a valuable