Evaluating an International HRM Strategy Assignment - 1

Evaluating an International HRM Strategy - Assignment Example At the same time, the company should introduce active employee participation policy. The Chinese food and beverage market has become the largest market in the world (Asia Perspective, 2014). Asia Perspective (2014) maintains that the current status of the Chinese food and beverage market is contributed by the fact that the Chinese economy has experienced a phenomenal growth in the recent years and has been able to maintain the growth trend over these years; and it is the fruit of this sustainable economic growth that has enabled its food and beverages market to obtain and retain the current status; consequently, it has attracted many local and international firms to invest in its growing food and beverage market. This graph clearly demonstrates the market potential of Chinese grocery market. The table highlights that the current grocery market are mainly shared by both local and international investors in which lead or majority of the market share is owned by Wal-Mart China as reflected by the table 01. At the same time, some local companies are also competing in the market. Due to this collective investment of both local and international investors, the Chinese grocery market has become balanced as it enables the consumers to experience the benefit of healthy competition in which they will be able to buy products at very competitive prices. In addition, China has a very strong and stable consumer purchasing power and this trend has experienced a sustainable growth and stability over these years. For example, consumers aged 25 to 39 remain the highest earners and they continue to increase as the Chinese market has stable job market for the current and potential graduates (Global Analysis Report, 2014). Fierce competition is unavoidable in the Chinese grocery market. the current trend highlights that many local and international firms actively pursuing their